How do I write an integrated marketing communications plan?

How do I write an integrated marketing communications plan?

How do I write an integrated marketing communications plan?

  1. 7 Steps To Create An Integrated Marketing Communication Plan.
  2. Understand And Know Your Target Audience.
  3. Set Up A Budget Plan.
  4. Identify Your Unique Selling Proposition.
  5. Define Your Marketing Communication Methods.
  6. Maintain A Consistent Brand Element.
  7. List Down Key Success Metrics.
  8. Execute, Test, Reiterate.

What are the 5 integrated marketing communications?

As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are advertising, direct marketing, internet marketing, sales promotion and public relations.

What are the 7 steps required when developing an IMC plan?

Step-by-Step Exploration of the IMC Process

  • Step 1: Know Your Audience from Behavioral Data.
  • Step 2: Develop a Situational or Contextual Analysis.
  • Step 3: Determine Your Marketing Objectives.
  • Step 4: Establish Your Budget.
  • Step 5: Defining Your Strategies and Tactics.
  • Step 6: Evaluation and Measurement.

What are the main tools of IMC?

The important tools of Integrated Marketing Communications are:

  • Advertising.
  • Sales Promotions (SP)
  • Personal Selling (PS)
  • Direct Marketing (DM)
  • Social Media Marketing.
  • Internet Marketing.
  • Mobile Marketing.

What are the 6 steps in an IMC?

Below are the major steps to keep in mind when developing your IMC strategy.

  1. Step 1: Know your target audience.
  2. Step 2: Develop a situation analysis.
  3. Step 3: Determining marketing communication objectives.
  4. Step 4: Determining your budget.
  5. Step 5: Strategies and tactics.
  6. Step 6: Evaluation and measurement.

What is the IMC model?

The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

What are IMC tools?

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.